Sustainable Business

Can the little guy make the big guy green?

06beesxlarge1 A terrific article in today’s New York Times about Clorox’s acquisition of Burt’s Bees (That’s Burt on the right of the pic). We have come along way from the days of the big company devouring the small, green business and destroying all the value of the smaller company (think Unilever demolishing Ben & Jerry’s). In recent months along with this deal, Colgate has picked up Tom’s of Maine and Hershey’s has acquired Dagoba. The nature of these deals suggests that times are indeed a-changing. Time will tell how consumers will react.

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