I listened with interest as David Axelrod stated on NPR last week that his primary role in the Administration was enhancing Brand Obama. I am pretty sure his predecessor Karl Rove was doing something a little different to that for W.
Rob Walker of the NYT adds:
This is interesting and I think it’s potentially smart. I’ll leave it to others to critique the actual design — and I expect there will be plenty of critiques. But as is so often the case with logos (including the vaunted Obama campaign logo), what will really matter won’t be simply aesthetics, but repetition and context. If people really start to see this a lot, connected to actual work being done, it will have the desired effect: “Wow, that stimulus money is making things happen.”