On the daily

Plastic free July Day 4…

Visy Recycling behind ‘toxic’ plastic waste container in Indonesia

Visy’s ‘toxic’ plastic waste will be returned to Australia from the Indonesian city of Batam after Indonesian authorities put their foot down.
— Read on www.smh.com.au/world/asia/visy-recycling-behind-toxic-plastic-waste-container-in-indonesia-20190703-p523s0.html

That’s right kids. Recycling isn’t the answer. It’s actually “downcycling” because the result is material of a lesser value that will ultimately be landfilled.

We are the only species in earth that creates waste. And waste is simply the result of lazy design. We are better than this people!

On the daily

NSW government to tackle plastics waste ‘head-on’ after policy switch

NSW is planning a “comprehensive” package to deal with plastic waste, potentially exceeding curbs introduced in other states.
— Read on www.smh.com.au/politics/nsw/nsw-government-to-tackle-plastics-waste-head-on-after-policy-switch-20190701-p522z7.html

Day Two of Plastic Free July and the Premier of our state of New South Wales has woken up to the plastic crisis…years after every other state. It seems a key member of her former cabinet was a big Plastic Waste denier!

On the daily

6 months in…

2019 is halfway gone in a flash. Unbelievable!

It’s been a mix of travel to the US and Europe for the biz, the unexpected invitation and subsequent thrill of a TEDx Talk for Kim and exciting plans for the business in the back half of the year.

I have embarked on research via UTS into the Generation Y parent (25-40 yo) and their predisposition to make the more sustainable choice. It is truly fascinating – I can feel my brain grow the more I dig into it. It is based off insights from the business and the goal is to really understand the factors that drive this generation’s consumer preferences. Given they are the largest cohort of them all and they are entering their maximum consumption period, understanding what drives their tendency to make the more sustainable choice is vital.

More posts soon, I promise. I’ve said that many times before but I have been reviewing my passive digital consumption vs active content creation and see its time to do more of the latter and less of the former.