Kim and I just blasted our way through New York. Three days, many meetings from gMums to strategic partners with the odd good meal thrown in. Nothing better than starting a day with a run around Central Park. It amazes me that at 5.30am there are huge Peletons doing laps and runners of all shapes and sizes putting the hard yards in. There was a quote near the Children’s Zoo – a city’s greatness is measured by the quality of their green spaces. NYC has done an amazing job.
And as you leave the tranquility of the park and negotiate around the horse drawn carriages you are transported right back into the thick of a major city the highlight being those delightful tax drivers. I had an idea for a reality tv show…take a NYC cabbie and a Portland cabbie and have them swap cities for a day. Make that an hour…
One of my true heroes is Ray Anderson – the CEO of Interface carpets. Carpet making is a messy business. Ray has been in the business for 50 years. 14 years ago at the age of 60, he was asked what his view on sustainability was. He drew a complete blank. Since then he has transformed his company into a business at the cutting edge of sustainability. Drawing on Bill McDonough’s Cradle to Cradle principles and bio mimicry, his carpet design and facilities are the gold standard in sustainability.
I was lucky enough to meet hiim at a marketing conference last week. It was such a thrill to meet someone I have read so much about. He was the keynote speaker and his words made all of us really sit up and think. Needless to say he received a standing ovation. He is truly inspirational.
Josh and I first met last year over the phone when he did an interview with me for his radio show – The Lazy Environmentalist on Sirius Radio. When Martha Stewart asked him to come and offer some green products, there were many to choose from but gDiapers were chosen and Josh was just fabulous. This month, he has launched his book, “The Lazy Environmentalist” and he has given gDiapers another rave review …we should be giving him stock or something.
So check out the book. Here is the low down:
We can’t all camp out in old-growth forests, lying down in front of the bulldozers. And it’s not only that we’re too busy: Some of us just don’t want our fabulous threads to get caked with mud.
But that doesn’t mean we don’t care passionately about the environment. Luckily, the days when becoming environmentally aware entailed eating bread that tasted like dirt, wearing clothes that looked like frayed burlap sacks, and spending summer vacations assailing whaling ships with Greenpeace are passing away. It is now perfectly possible (and increasingly easy) to be well fed, well coiffed, well dressed, and well traveled while remaining deeply committed to an ecologically sustainable lifestyle.
In The Lazy Environmentalist, Josh Dorfman—host of the Sirius Satellite Radio program of the same name—provides comprehensive guidance to fashion-forward consumers who are as concerned about the long-term health of our planet as they are about the design of their bathroom fixtures. Covering topics that range from clothing to electronic gadgetry, home decor to recreation, and gardening to financial investment, Dorfman lets us know which trends to watch and which eco-conscious products—cars, toothbrushes, cell phones, pet accessories—to buy. Green, it turns out, can be an extremely stylish color.